Face competition from increasingly aggressive pricing from their shelves, Amazon unveiled its strategy Thursday night: the e-tailer has presented a hand, Kindle 8.9 HD to compete with the iPad, and secondly, a new version of its Kindle Fire 7 inch more efficient and cheaper to go the distance against the Nexus 7 Asus and Google. Side reading light, Amazon finally gave light to the Kindle.
Amazon's new on shelves and reading lights were highly anticipated, and will ultimately be disappointed: although a lot of information had filtered but their formalization confirmed that the firm had Jeff Bezos camp firmly these markets.
And there was light
The giant began by introducing the Kindle Paperwhite. This new reading light still works in electronic ink, but incorporates a lighting system that sides was long overdue: no need to add a lamp for reading in the dark. Since the first rumors about the arrival of this function on the Kindle, most competitors have launched Amazon products incorporating the process: the Paperwhite is not a pioneer.
Still, this reading light touch displays still interesting performances: 25 contrast levels up to 2 months of battery life even with the lights on, 62% more pixels compared to the previous model touch, all for only 9.1 mm thick. Kindle Paperwhite arrive on the U.S. market on October 1st, priced at $ 139 for the Wi-Fi model and $ 199 for the 3G model - note that versions with ads are also available for $ 20 less.
A reading lamp beside the new product, Amazon has added a price drop Kindle classic, now offered at 69 dollars. Remains how this price drop in the U.S. will affect Europe.
Kindle Fire vs iPad HD ...
One new reading light, but three tablets, starting with the Kindle Fire HD. Program, a 8.9-inch screen with an IPS panel, displaying a resolution of 1920 x 1200 pixels at 254 ppi. Processor side, there is a dual-core TI OMAP 4470 clocked at 1.5 GHz, and side connections, 2 antennas for MIMO Wi-Fi advertised as being "twice as fast as the Nexus 7". The tone is set.
11 hours of autonomy and Dolby complete the picture of the Kindle Fire 8.9 inch HD announced at prices from $ 299 for the Wi-Fi model 16GB, and $ 499 for the 32GB model 4G LTE .
Kindle Fire ... and HD vs Nexus 7
A 8.9-inch version of this model adds HD 7 inch with similar characteristics even if downgraded: we pass by a definition of 1280 x 800 pixels and a dual-core OMAP 4460 1, 2 Ghz. By cons, double Wi-Fi antenna is maintained. Everything is available in capacities of 16 or 32 GB
Icing on the cake, this tablet does not just land in the United States: it is already available for preorder on the French version of the site, the price of 199 euros for the 16GB version and 249 euros for the A 32 GB model comparison, it is the price of the Nexus 7 French ... but for 8GB and 16GB models
Finally, the Kindle Fire "basic" 7-inch is also revisited: it features a dual-core processor OMAP 4430 to 1.2 Ghz, advertised as 20% faster than the first model. Its RAM is doubled, the Wi-Fi antenna is simple and it displays a definition of 1024 x 600 pixels. It is also available for pre-order in France at a price of 159 euros in its single version 8 GB Delivery Expected from October 25.
Ads rich and sometimes surprising: if the products were generally expected, the direct arrival of some of them on the European market was less. Note nevertheless a notable absentee: smartphone rumors that Amazon evoked again Thursday afternoon.
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